Case Study: The Schoonmaker Foundation
LOGO & WEBSITE DESIGN
What happens when a foundation has been quietly doing good work for decades — well-known by name, but virtually invisible online? That's exactly where the Schoonmaker Foundation found itself when they came to Eve Simon Creative for help. And help we did — at their pace, on their terms.
Founded in 1992 by sailor and community leader James M. "Ding" Schoonmaker and his wife Patrice, the foundation carries forward Ding's philanthropic vision: a love of sailing, a deep sense of community, a soft spot for animals, and a belief in the power of culture to bring people together.
They knew it was time to build a visual presence as strong as their reputation — they just needed the right guide. We started where every good story starts: with a new logo that honored where they'd been while pointing toward where they were going. Then, rather than launching them into a full website before they were ready, we suggested a focused marketing landing page — a smart, strategic first step to grow their brand and audience on solid footing.
And guess what? It worked.
VISIT THE SCHOONMAKER FOUNDATION and watch this space as their story continues to unfold.
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