Case Study: The Sailing Museum
WEBSITE DESIGN
What do you do with two related but underperforming websites that need to become one AND work better than the originals? That’s exactly where The Sailing Museum and National Sailing Hall of Fame in Newport, Rhode Island found itself.
By combining the two websites into a single brand that would drive both seasoned sailors and those new to the sport into a cohesive and engaging online experience, the museum knew it would mean success for the growing organization.
Easy, right? Not so fast.
Between UX & visual needs, SEO concerns about existing traffic, and the need to integrate a Hall of Fame nomination process & yearly induction class selection into the overall story, there was an overwhelming amount of work to do. Eve Simon Creative partnered with Ed Harris of Blue Hills Digital to ensure the new WordPress website not only met it’s design goals but it’s technical ones as well.
By driving museum visitors of every age to explore the new museum, celebrate the Induction classes and well as leverage a new nomination process, we think the Sailing Museum and National Sailing Hall of Fame finally has the wind at their back with nothing but smooth sailing ahead.
Learn more at thesailingmuseum.org
“Eve’s eye for design and ability to produce beautiful creative runs through her bones.
She takes the time to truly understand your needs and aligns them with industry best practices and innovative ideas. Her project management skills are wizardry and her storytelling ability is fantastic. Combine that with a bit of sass and a great sense of humor, and Eve has become a fan favorite. We trust her implicitly and value her work.”
TARA STARK , Board member
The Sailing Museum & National Sailing Hall of Fame
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